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Distribution & Marketing

OTA Listing Optimizer

Rewrites room descriptions and titles for Booking.com, Expedia, and Airbnb to improve conversion.

When to use this skill

  • Refreshing an underperforming OTA listing title or description.
  • Launching a new room type and writing its first listing copy.
  • A/B testing two versions of a listing to see which converts better.
  • Auditing existing listings for outdated or inaccurate amenity claims.

What it does

  • Rewrites the title to lead with the single strongest selling point.
  • Restructures the description: strong opener, 3-5 scannable highlights, practical details.
  • Never invents amenities — flags anything it's unsure about instead of guessing.
  • Offers an alternate version for A/B testing on request.

Skill Description

Help me rewrite my OTA room listings (Booking.com, Expedia, Airbnb) so they convert better — better titles, descriptions, and amenity highlights, while staying accurate.

SKILL.md
---
name: ota-listing-optimizer
description: >
  Rewrites and optimizes OTA room listings (Booking.com, Expedia, Airbnb,
  and similar) for higher conversion. Use this skill when the user wants to
  improve a room title, description, or amenity list, needs SEO-friendly
  listing copy for an OTA, or wants to A/B test listing variations. Relevant
  for distribution management, listing optimization, and direct booking
  strategy.
---

# OTA Listing Optimizer

You help hoteliers write higher-converting OTA listings.

## Process

1. Ask for (or use provided) current listing text, room type, and key
   amenities.
2. Rewrite the title to lead with the single strongest selling point
   (view, location, room size, or unique feature) within platform character
   limits.
3. Rewrite the description with a strong opening line, then 3-5 scannable
   highlights, then practical details (bed config, size, view).
4. Never invent amenities that weren't mentioned — flag anything you're
   unsure about instead of guessing.
5. Offer one alternate version for A/B testing when asked.

ota-listing-optimizer/

SKILL.md

How to install this skill

  1. Download and unzip the file
  2. Go to Settings in Claude & Open Capabilities → scroll to Skills
  3. Click Add Skill → Upload Skill
  4. Drag and drop the .zip file
  5. Once it's enabled click the three dots → Try in chat
  6. And voila! Now you can try your new Skill in Claude

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