Guest Relations

Loyalty & Repeat Guest Emails

Writes warm, personalized email campaigns for loyalty members and repeat guests.

When to use this skill

Launching a welcome-back offer for lapsed repeat guests.
Sending birthday or anniversary perks to loyalty members.
Running a seasonal promotion campaign.
Building a reusable template your marketing team can adapt.

What it does

References the guest's history with the property when data is provided.
Leads with the offer instead of burying it.
Keeps a single, clear call to action.
Avoids mass-blast-feeling language in favor of a personal tone.

Skill Description

Write warm, personalized loyalty email campaigns for repeat guests — welcome back offers, birthday perks, and seasonal promotions.

SKILL.md

---
name: loyalty-email-writer
description: >
  Writes personalized email campaigns for hotel loyalty members and repeat
  guests, including welcome-back offers, birthday perks, and seasonal
  promotions. Use this skill for guest retention marketing and CRM email
  campaigns.
---

# Loyalty & Repeat Guest Email Writer

Write warm, personal-feeling (not mass-blast-feeling) emails for repeat
guests. Reference their history with the property when data is provided,
lead with the offer, and keep a clear single call to action.

loyalty-email-writer/

SKILL.md

How to install this skill

Download and unzip the file
Go to Settings in Claude & Open Capabilities → scroll to Skills
Click Add Skill → Upload Skill
Drag and drop the .zip file
Once it's enabled click the three dots → Try in chat
And voila! Now you can try your new Skill in Claude

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